Know what your business is worth before you decide to sell.

Who This Is Designed For

Business owners who are considering a sale, transition, or liquidity event — now or within the next few years.

Owners who are unsure what their business would realistically sell for in today’s market and want an honest, buyer-informed perspective.

Those who want clarity and leverage before exposing their business to buyers, brokers, partners, or competitors.

Owners who value paid, confidential, objective advice over free opinions or automated estimates.

What You Will Receive

• A realistic exit value range based on how qualified buyers actually evaluate businesses.
• A buyer’s perspective on what strengthens value, weakens leverage, or raises red flags during diligence.
• Identification of deal-risk issues that commonly delay, discount, or derail transactions.
• Key factors currently limiting value and which ones are worth addressing versus ignoring.
• Actionable opportunities to improve positioning, leverage, or readiness within a near-term horizon.
• Clear exit paths: proceed now, prepare intentionally, or hold with clarity and confidence.

What This is Not

• This is not a free valuation, automated estimate, or marketing tool.
• This is not a formal appraisal prepared for lending, litigation, or tax purposes.
• This is not a listing presentation, pressure to sell, or a sales pitch disguised as advice.
• There is no obligation to proceed with a sale or engage brokerage services.

The Engagement

This is a paid, confidential advisory engagement designed to give business owners clear, objective insight before making exit or transaction decisions that are difficult to reverse.

• Flat advisory fee, paid upfront, to ensure independence and focus.
• Confidential and objective — no obligation to sell or proceed with a transaction.
• Delivered within a defined timeframe following intake and alignment.
• If you later choose to sell your business with Zold Realty Group, the fee is 100% credited toward the transaction.

Why Owners Do This First

Most owners who regret a sale do not regret selling — they regret entering the process unprepared. Once a business is exposed to buyers, leverage shifts, optionality narrows, and mistakes become expensive.

This engagement is designed to give clarity, control, and options before any irreversible decisions are made.

How It Works

1. Complete a confidential intake to confirm fit, scope, and objectives.
2. Schedule a brief alignment call to clarify context and expectations.
3. We conduct the analysis and prepare your exit protection review.
4. You receive clear findings, options, and recommended next steps.

About

This engagement is led by Carlos R. Salazar, a Licensed Real Estate Consultative Broker with decades of experience advising owners across residential, commercial, and investment transactions, and a background in corporate intelligence and fraud risk mitigation. The focus is independent, objective clarity — not pushing a transaction. He works with a limited number of business owners each month to ensure focus, discretion, and quality of analysis.

If you are considering an exit, start with clarity.

Most business owners only get one opportunity to sell their company well. The decisions made before engaging a broker, responding to a buyer, or sharing financials often have a greater impact on outcome than the sale process itself. This advisory engagement is designed to help you understand what your business is actually worth today, what factors may be increasing or suppressing value, and what should be addressed before you commit to a sale or transition path. If an exit is on your horizon — even if the timing is uncertain — clarity at this stage protects leverage, avoids missteps, and improves outcomes.